According to the Text,which of the Following Statements About Ethnic

question 18

Multiple Choice

According to the text,which of the following statements about ethnic and cultural diversity is true?

• A) The four P's of marketing are not as useful as they used to be because there are no longer mass markets to be targeted.
• B) Now,more than ever,marketers can use each of the four Ps to customize marketing mixes for unique segments of the population.
• C) Marketers can no longer realize any economies of scale because target markets are so fragmented and difficult to define.
• D) Most immigrants readily embrace North American branded products,and so mass marketing is still the best approach for most products.

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Definitions:

Revenue Test

A criterion used to determine whether a business segment's revenue is sufficient for it to be considered a reportable segment under financial reporting standards.

Separately Reportable

Items or activities that must be individually disclosed in financial statements due to their significance or regulatory requirements.

Operating Profit Or Loss Test

A financial measure used to determine a company's profitability from its core business operations, excluding non-operational factors.

Operating Segments

Components of an enterprise about which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources.