What Is the Most Difficult External Variable for Marketing Managers

question 145

Multiple Choice

What is the most difficult external variable for marketing managers to forecast,influence,or integrate into marketing plans?

• A) economic conditions
• B) competition
• C) technology
• D) social

---

Definitions:

Multiculturalism

The presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.

Concrete Experience

Direct involvement in and interaction with events or activities, leading to the acquisition of knowledge through practical engagement.

Rights Revolution

A period of significant social, political, and legal changes that expanded civil, political, and human rights within a society.

Residential Schools

Education institutions established primarily for the assimilation of indigenous children into the dominant culture, often resulting in significant cultural and family disruption.