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As Described in the Text,what Has Been the Real Genius

question 16

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As described in the text,what has been the real genius of Tide's competitive market strategy?


Definitions:

Discrepancy

A lack of compatibility or uniformity that leads to a difference between two or more things, such as expectations versus reality.

Vicarious Learning

The method of acquiring knowledge by watching the behaviors of others and the results of those behaviors, instead of by personal experience.

Comprehender

An individual who understands or grasps information, ideas, or situations.

Focal Object

The central point of attention or interest in a particular context, often used in studies of perception and attention.

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