What Is the Objective of One-To-One Marketing

question 17

Multiple Choice

What is the objective of one-to-one marketing?

• A) to reduce customer satisfaction
• B) to build and maintain customer loyalty
• C) to decrease revenue
• D) to increase costs

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Definitions:

Group Offer

A proposal or deal made available to a specified group of people, often providing benefits or discounts exclusive to its members.

Stages of Team Development

A model describing the progression of a team through successive phases: forming, storming, norming, performing, and adjourning.

Forming

The initial stage in team development where members meet, form impressions, and establish team norms.

Storming

Storming is a phase in group development where members experience conflict and competition as they start to express individual ideas and differences following initial group formation.