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When a firm possesses capabilities that allow it to serve customers' needs better than the competition, the firm is said to have a:
IV × PV Design
A factorial experimental design involving an independent variable (IV) and a participant variable (PV), used to examine their interaction effects.
Participant Variable
A characteristic or attribute of the individuals participating in a study that can affect its outcome.
Manipulated Variable
The variable in an experiment that is systematically altered by the researcher to observe its effect on a dependent variable.
IV × PV Factorial
A factorial design involving an independent variable (IV) and a participant variable (PV), typically used to examine their interactive effects on a dependent variable.
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