If a Researcher Were to Ask Consumers to Quickly Name

question 4

Multiple Choice

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

• A) brand set
• B) purchase set
• C) evoked set
• D) target group
• E) shopping list

Analyze the rationale and potential for businesses to choose franchising as an expansion strategy.

Grasp the adaptation strategies by franchisors to meet changing customer demands.

Identify the best sources of information for evaluating a franchise opportunity.

Understand the role of disclosure statements in franchising and the mandated requirements.

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Definitions:

Job Security

The probability or likelihood that an individual will retain their job without the risk of becoming unemployed.

Union Membership

The state of being a member in a labor union, which involves participating in collective bargaining and activities for workers' rights and benefits.

Younger Workers

Refers to employees typically in the early stages of their careers, often categorized as Millennials or Generation Z in workforce demographics.

Women

Refers to adult female humans but in certain contexts, can denote all individuals of female sex or gender within a societal or professional aspect.