Focusing on Customers Has Not Always Been the Hallmark of Strategic

question 25

Multiple Choice

Focusing on customers has not always been the hallmark of strategic planning. In fact. in the early 20^st century. firms tended to focus strictly on __________ rather than on developing relationships with customers.

• A) efficiency and quality
• B) selling products to customers
• C) marketing research
• D) growth and corporate profits
• E) new product development

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Definitions:

Cultural Expectations

The shared beliefs or norms that a group holds about how individuals should behave in various contexts.

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, and habits through various forms.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Attitude

A settled way of thinking or feeling about something, which is often reflected in a person's behavior.