__________ Segmentation Is the Most Powerful Form of Segmentation in Consumer

question 19

Multiple Choice

__________ segmentation is the most powerful form of segmentation in consumer markets because it uses actual product usage to make distinctions among market segments.

• A) Demographic
• B) Behavioral
• C) Psychographic
• D) Lifestyle
• E) Geographic

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Definitions:

Occupational Health

A field concerned with the safety, health, and welfare of people at work, aiming to create a safe work environment.

Severity

The extent to which something is serious or intense, often used in the context of disease or conditions to indicate the level of harm or discomfort.

Likelihood Risk

The probability that a particular threat will exploit a vulnerability to cause harm to an organization or system.

Paper Cut

A small, often painful, cut on the skin caused by the edge of a piece of paper.