Examlex
Discuss the steps involved in the AIDA model of outlining promotional goals. How does IMC strategy shift from one step to the next in the model? How does the important of various promotional elements vary across the steps?
Outward Manifestations
Refers to the actions or expressions by parties in a contract that show their intention to enter into the agreement.
Contract Law
The branch of law dealing with the formation, performance, and enforcement of agreements between parties.
Consideration
Something of value exchanged between parties in a contract, making the agreement legal and binding.
Bargained-For Exchange
An element of contracts where both parties agree to provide something of value to the other.
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