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Discuss the steps involved in the AIDA model of outlining promotional goals. How does IMC strategy shift from one step to the next in the model? How does the important of various promotional elements vary across the steps?
Neurotransmitters
Chemicals in the nervous system that transmit signals across neurons, influencing mood, thought processes, and bodily functions.
Clozapine
An antipsychotic medication used primarily in the treatment of schizophrenia, particularly in individuals who have not responded to other medications.
Double Bind
A psychological predicament in which an individual receives two or more conflicting messages, and one message negates the other, making it difficult to appropriately respond.
Avolition
A lack of motivation or inability to initiate and persist in goal-directed activities, often seen in psychiatric disorders.
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