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What Is a Keiretsu and How Is It an Example

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What is a keiretsu and how is it an example of a virtual organization?


Definitions:

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the recipient through argument, reasoning, or appeal to emotion.

Sleeper Effect

A phenomenon in which a message that was initially disregarded or thought ineffective becomes persuasive over time.

Source

The origin or starting point of something, often referred to in research or information gathering.

Communication Model

A framework used to understand the process of sending and receiving messages through verbal and non-verbal means, including the components of sender, message, medium, receiver, and feedback.

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