When Price May Be an Obstacle in a Sales Letter

question 27

Multiple Choice

When price may be an obstacle in a sales letter, what should you do?

• A) Delay mentioning the price until after you have created desire for the product or service.
• B) Show the price in small units.
• C) Compare your price with those of a competitor.
• D)You should do all of these.

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Definitions:

False Sensory Perceptions

Experiences where individuals perceive things that are not present or are distorted, often associated with disorders like schizophrenia.

Hallucinations

Perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception.

Personality Disorders

A group of mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts.

Maladaptive Ways

Behaviors or mechanisms that are counterproductive to one’s own wellbeing or ability to fulfill goals.