When Individuals' Behaviors Are Tracked from Television Sets to Checkout

question 188

Multiple Choice

When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as

• A) family behavior recording.
• B) single-source data.
• C) individual consumer jury.
• D) advertisement exposure data.
• E) detailed market research.

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Definitions:

Ras Proteins

A group of small G proteins, named by their discovery in rat sarcoma cancer cells; important in many signaling pathways.

Cyclic Adenosine

A cyclic form of adenosine monophosphate important in intracellular signaling processes.

Serotonin

A neurotransmitter of the biogenic amine group; important in mood and helps regulate the sleep–wake cycle.

Dopamine

A neurotransmitter of the biogenic amine group; important in motor function.