A Major Reason Why a Substantial Amount of Publicity Material

question 85

Multiple Choice

A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is

• A) too long.
• B) written at too high a reading level.
• C) submitted by organizations that the media do not like.
• D) not persuasive enough.
• E) not newsworthy.

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Definitions:

Amphibian Heart

The amphibian heart is made up of three chambers: two atria and one ventricle, supporting a dual circulatory system that separates oxygen-rich and oxygen-poor blood.

Sinus Venosus

A structure in the heart of some vertebrates that collects oxygen-poor blood from the body to be oxygenated in the lungs or gills.

Conus Arteriosus

The tapering chamber connecting the ventricle of the heart to the aorta in some vertebrates, smoothing the blood flow as it enters systemic circulation.

Atrium

A chamber of the heart that receives blood returning to the heart from the body or the lungs.