Paid Personal Communication That Attempts to Inform and Persuade Customers

question 123

Multiple Choice

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

• A) advertising.
• B) sales promotion.
• C) personal selling.
• D) target marketing.
• E) public relations.

---

Definitions:

Credit Postings

Entries that increase liabilities, revenue, or equity accounts, or decrease asset or expense accounts.

T Account

A skeleton version of a standard account, used for demonstration purposes.

Debit Side

The left side of an account in double-entry bookkeeping, used to record increases in assets and expenses or decreases in liabilities and equity.

Credit Side

The right side of an accounting ledger where credits are recorded, typically increasing liabilities and equity or decreasing assets.