Use the Following to Answer the Questions

question 162

Multiple Choice

Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 13.2.Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

• A) innovative
• B) category-consistent
• C) handling-improved
• D) secondary-use
• E) multiple

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Definitions:

Absolute Change

The difference between the final value and the initial value of a quantity, without regard to the direction of change.

Price Level

A summary average of current prices for the full spectrum of goods and services in the economy.

Consumer Price Index

An index of the variation in prices paid by typical consumers for retail goods and other items.

GDP Deflator

A measure of the price level of all domestically produced goods and services in an economy, used to adjust nominal GDP to real GDP.