Marvel Comics Allowed Various Organizations to Use Its Spiderman and Incredible

question 351

Multiple Choice

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

• A) brand licensing.
• B) character exploiting.
• C) co-branding.
• D) family branding.
• E) trademark leasing.

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