A Firm May Decide That All Packages Should Be Similar

question 282

Multiple Choice

A firm may decide that all packages should be similar and include one major element of the same design. This approach to promote an overall company image is called

• A) family extension.
• B) family packaging.
• C) overall packaging.
• D) package extension.
• E) selective packaging.

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Definitions:

Disclosed

Revealed or made known information, often in the context of legal or business proceedings.

General Partner

An owner of a partnership who has unlimited liability and is responsible for the management of the business.

Registered Partnership

A legally recognized form of partnership which is registered with the appropriate government authorities.

Limited Liability

The condition where a company's owners or shareholders are legally responsible for its debts only to the extent of the capital they invested.