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Marketers May Use Brand Names That Have Absolutely No Meaning

question 309

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Marketers may use brand names that have absolutely no meaning to avoid negative connotations.


Definitions:

Summer Season

The warmest period of the year, typically occurring between June and August in the northern hemisphere.

Empathetic Suggestion

Offering advice or recommendations by understanding and sharing the feelings of another person.

Ideal-Self Suggestion

A method that encourages individuals to envision a better version of themselves to motivate behavioral change or decisions.

Direct Suggestion

Direct suggestion is a sales technique where a seller explicitly recommends a specific product or service to a potential buyer.

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