Which of the Following Best Defines Nonprofit Marketing

question 192

Multiple Choice

Which of the following best defines nonprofit marketing?

• A) Activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit or return on investment
• B) Marketing activities conducted by organizations other than business organizations
• C) Nonbusiness activities aimed at goals such as profit or return on investment
• D) Marketing activities aimed at getting the product to the retailers through intermediaries
• E) The marketing activities conducted by individuals and organizations that are considered volunteer establishments

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Definitions:

Contribution Margin

The gap between a product's sales revenue and its variable expenses, which serves to offset fixed costs and produce earnings.

Variable Cost

Expenses that adjust in direct correlation with changes in production or sales levels.

Fixed Costs

Expenses that do not change with the level of production or sales activities within a certain range, such as rent, salary, insurance, and loan payments.

Break-even Point

The break-even point is the level of production or sales at which total revenues equal total costs, resulting in no net profit or loss.