Use the Following to Answer the Questions

question 25

Multiple Choice

Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.Improving the taste of Cheetos Crunchies was a(n) ____ modification.

• A) quality
• B) sensory
• C) functional
• D) benefit
• E) aesthetic

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Definitions:

Behavior Modification

A therapeutic approach aimed at changing specific behaviors using various techniques such as reinforcement and punishment.

Skinner's Belief

Refers to B.F. Skinner's theory that behavior is determined by its consequences, reinforcements, or punishments, which lead to an increase or decrease in that behavior.

ERG Theory

A motivation theory proposed by Clayton Alderfer that categorizes human needs into three types: existence, relatedness, and growth, reshaping Maslow's hierarchy of needs.

Maslow's Theory

A hierarchical model proposed by Abraham Maslow outlining the sequence of human needs from basic physical necessities to higher psychological needs.