PepsiCo Has a New Flavor of Soft Drink That It

question 45

Multiple Choice

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

• A) There are research and audit services available.
• B) Retailers would be cooperative.
• C) Testing efforts would not be easily jammed by competitors.
• D) Tourism is a major industry in the area.
• E) The city has stable year-round sales of soft drinks.

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Definitions:

Organizational Goals

Objectives or targets set by an organization that guide its strategy, operations, and endeavors towards achievement.

Inventory Investment

The capital tied up in goods and materials kept in stock, which represents a cost and risk to the business.

Demand for Inventoried Items

The need or desire for products or goods that are kept in stock for sale or distribution.

Reductions

Refers to decreases or cuts in quantities, capacities, workforce, costs, or other financial or operational metrics as a strategic or cost-saving measure.