Use the Following to Answer the Questions

question 104

Multiple Choice

Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 9.1.Disney's Fan Page on Facebook allows people to link with other Disney enthusiasts.This is an example of

• A) addressability.
• B) interactivity.
• C) accessibility.
• D) connectivity.
• E) control.

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Definitions:

Blacks

A term historically and currently used to refer to individuals of Sub-Saharan African descent.

National Life

The characteristics, values, and societal structures that define the existence and collective identity of a nation.

1945

The year marking the end of World War II, leading to significant global political changes, including the establishment of the United Nations.