Use the Following to Answer the Questions

question 164

Multiple Choice

Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S.,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 8.2.Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?

• A) WTO
• B) MERCOSUR
• C) FTAA
• D) NAFTA
• E) APEC

Recognize the importance of strategic relationships and trust in supply chain management.

Identify the different types of power in channel relationships and their impact.

Understand the goal alignment and misalignment in marketing channels.

Comprehend the principles of cooperative and competitive relationships within the supply chain.

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Definitions:

Performance Gap

The difference between the actual performance of an organization and its potential or desired performance.

Standards Gap

The difference between existing standards and the newly established benchmarks that need to be met, often leading to a period of adjustment for organizations.

Knowledge Gap

The difference in understanding, information, or knowledge between individuals, groups, or data sets.

Zone of Tolerance

The range of service levels between the desired and adequate performance levels of customers, within which customers are willing to accept variations in service quality.