Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

Understand and identify various persuasion techniques used in sales and marketing.

Differentiate between different sales tactics based on their psychological principles.

Analyze real-life scenarios to determine the applied sales technique.

Understand the ethical considerations in applying persuasive sales techniques.

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Definitions:

Meiosis

A type of cell division that reduces the chromosome number by half, resulting in the production of haploid sex cells or gametes.

Cell Plate

Structure across a dividing plant cell that signals the location of new plasma membranes and cell walls.

Animal Cells

Eukaryotic cells that lack cell walls, chloroplasts, and have a more complex structure including a nucleus and other membrane-bound organelles.

Plant Cells

The basic structural and functional units of plants, distinguished by their ability to perform photosynthesis through organelles called chloroplasts and having cell walls made of cellulose.