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Evaluative criteria for brands within the consideration set are both
Partnering Relationships
Strategic alliances between businesses or organizations aimed at achieving common goals through cooperation.
Suppliers
Businesses or individuals that provide goods or services to another business, often as part of a supply chain.
Vineyards
Estates or plantations where grape vines are grown for winemaking purposes, often featuring different grape varieties suited to the region's climate and soil.
Just in Time (JIT)
A production methodology aimed at reducing flow times within production systems as well as response times from suppliers and to customers.
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