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Marketers should view customers as problem solvers.
Benefit-cost Ratio
A financial ratio used to assess the economic value of an investment, comparing the benefits received from the investment to the costs associated with it.
Equipment Downtime
The period during which machinery or equipment is not operational due to maintenance, repairs, or malfunctions.
Product Quality
The measure of a product's ability to meet or exceed customer expectations in terms of durability, functionality, and reliability.
Training Benefits
Advantages gained from training, such as improved performance, higher productivity, and reduced errors.
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