A Consumer May Receive a Marketer's Information and Perceive It

question 230

True/False

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

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Definitions:

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.

Selective Memory

A cognitive process where a person remembers some information while forgetting other info, often influenced by emotional factors.

Boredom

A state of feeling disinterested and unengaged, often resulting from a lack of stimulation or activity.

Touch-Based Communication

The use of physical touch as a non-verbal form of expressing feelings, conveying messages, or interacting with others.