Several Conditions Must Exist for Market Segmentation to Be Successful

question 42

Multiple Choice

Several conditions must exist for market segmentation to be successful. These conditions include all of the following except

• A) the total market should be divided so that segments can be compared on sales potential, costs, and profits.
• B) customers' needs for the product must be homogeneous.
• C) the company must be able to reach the chosen segment with a particular marketing mix.
• D) segments must be identifiable and divisible.
• E) at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

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Definitions:

Initial Contribution

The initial capital or assets put into a venture, project, or partnership by its founders or partners.

Production Costs

Expenses directly associated with the manufacturing of goods or the provision of services, such as raw materials and labor.

Unrealised Profit

Profit that has been generated on paper due to accounting entries but has not been realized through cash or other assets.

Retained Earnings

The portion of net earnings not paid out as dividends but retained by the company to be reinvested in its core business or to pay debt.