End Use,price Sensitivity,and Brand Loyalty Are All ____ Variables That

question 196

Multiple Choice

End use,price sensitivity,and brand loyalty are all ____ variables that can be used in market segmentation.

• A) psychographic
• B) usage
• C) demographic
• D) geodemographic
• E) behavioristic

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Definitions:

Social Cognitive Perspective

A theoretical framework that emphasizes the role of cognitive processes in understanding and responding to the social world.

Mental Processes

Internal cognitive operations that include thinking, remembering, learning, and using language.

Schema-Based

Relating to or involving schemas, which are cognitive frameworks or concepts that help organize and interpret information.

Facilitated Communication

A controversial communication technique where a facilitator supports the hand or arm of a nonverbal person to assist them in communication.