Use the Following to Answer the Questions

question 18

Multiple Choice

Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 5.1.Lil' Angels Kids Spa is currently using a(n) ____ targeting strategy.

• A) undifferentiated
• B) exclusive
• C) concentrated
• D) differentiated
• E) selective

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Definitions:

Myelin

Myelin is a fatty substance that forms a sheath around the axons of many neurons, speeding up the transmission of electrical signals in the nervous system.

Insulates

To cover, line, or separate with a material that stops or slows down heat, electricity, or sound from passing through.

Neuron

A nerve cell that is the building block of the nervous system, responsible for receiving, processing, and transmitting information through electrical and chemical signals.

Attention-Deficit/Hyperactivity Disorder

A neurological disorder characterized by a pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development.