After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 37

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is

• A) determining the demographic variables of the target market.
• B) developing market segment profiles.
• C) determining which segmentation variables to use.
• D) selecting specific target markets.
• E) evaluating relevant market segments.

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Definitions:

Hawthorne Effect

A specific example of reactivity, in which the desired effect is the result not of the independent variable but of the research itself.

Sociologists

Experts in the study of society and social behavior, examining the structure of societies, groups, and institutions.

Productivity Levels

A measure of the efficiency of production, often evaluated as the ratio of output to inputs in a given time period.

Ethnography

A qualitative research method focused on studying cultures and communities through direct observation, participation, and interviews.