Use the Following to Answer the Questions

question 206

Multiple Choice

Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that different rail lines wanted engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 5.2.Suppose that GE Transportation decided to produce only locomotive engines for rail lines in the United States.The segmentation variable then would be

• A) geographic location.
• B) type of organization.
• C) market density.
• D) product use.
• E) customer size.

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Definitions:

Partially Melted

Refers to a state where only a portion of a solid has transitioned to liquid, often relevant in manufacturing or material science contexts.

UCC Requirements

Standards and protocols established by the Uniform Commercial Code that govern commercial transactions in the United States.

Good Faith

Describes an honest intent to act without taking an unfair advantage over another party in a transaction, embodying sincerity, honesty, and faithfulness.

Duty Imposed

An obligation, often a tax or levy, legally enforced by a government on goods, activities, or transactions.