Why Would a Company Use the Undifferentiated Strategy

question 14

Multiple Choice

Why would a company use the undifferentiated strategy?

• A)The needs of individual consumers are dissimilar,and distinctive marketing mixes are required to satisfy them.
• B)The undifferentiated strategy is the one strategy that provides maximum satisfaction to the whole market.
• C)The needs of individual consumers in the target market for a specific product are similar,so the organization can satisfy most customers with a single marketing mix.
• D)The undifferentiated strategy is expensive to implement but tends to produce the most sales.
• E)The undifferentiated strategy requires less time and fewer resources.

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Definitions:

G Factor

Spearman’s term for a general intellectual ability that underlies all mental operations to some degree.

S Factor

Also known as the "specific factor," it refers to specific mental abilities as opposed to general intelligence in psychometric testing.

Primary Mental Abilities

According to Thurstone, seven relatively distinct capabilities that singly or in combination are involved in all intellectual activities.

Charles Spearman

A British psychologist who contributed to the development of factor analysis and the concept of general intelligence, represented as the "g" factor.