When Research Indicated That Bluetooth's Products Were Not Reaching the Correct

question 105

Multiple Choice

When research indicated that Bluetooth's products were not reaching the correct target market,marketers of Bluetooth decided to change from demographic segmentation to psychographic segmentation.Which group of new segmentation variables will Bluetooth now be using?

• A) Geographic location of customers
• B) Age,sex,and socioeconomic characteristics
• C) Social class variables
• D) Personality characteristics,motives,and lifestyles
• E) Family life cycle,social class,and religion

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Definitions:

Skills

The ability to perform tasks and solve problems due to knowledge, practice, aptitude, or a combination of these.

Performance Measurement

The process of evaluating the efficiency and effectiveness of an individual’s or organization’s output.

Objectives And Standards

Specific goals and benchmarks against which performance is measured or assessed.

Cash Bonuses

Monetary awards given to employees as recognition for their performance, efforts, or achievements.