Yvonne and Garret Are Looking at Information About How Their

question 34

Multiple Choice

Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at

• A)the sales force survey results.
• B)the results of sales forecasting.
• C)a market trend analysis.
• D)a market segmentation discrimination analysis.
• E)a market segment profile.

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Definitions:

Common Calling

A profession or occupation that offers its services to the public generally, often subject to certain regulatory standards.

Implied-in-Fact Contract

An agreement derived from the actions or circumstances of the parties involved, rather than written or spoken words.

Real Estate Broker's Licensing Statute

A legal regulation requiring individuals or companies engaging in the brokerage of real estate transactions to obtain a license.

Commission Agreed Upon

The agreed percentage or rate of compensation for services rendered, especially in brokerage or sales transactions.