Using the Breakdown Approach to Sales Potential, Estimates Are Made

question 86

Multiple Choice

Using the breakdown approach to sales potential, estimates are made

• A)by referring to specific geographic factors.
• B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
• C)without reference to industry marketing efforts.
• D)without reference to general economic conditions.
• E)by starting with general economic conditions.

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Definitions:

Proximity

The physical or psychological closeness or distance between people, objects, or concepts, affecting relationships and interactions.

Familiarity

refers to the level of knowledge or recognition that an individual has about a certain concept, object, or person, often resulting from prior experience or exposure.

Self-fulfilling Prophecy

A belief that leads to its own fulfillment due to the behavior of the believer or others.

External Attribution

The process of explaining someone's behavior by referring to external conditions or situations outside of the person's control.