Three Primary Methods of Collecting Information for Environmental Scanning Are

question 7

Multiple Choice

Three primary methods of collecting information for environmental scanning are

• A) marketing research, company records, and advance orders.
• B) secondary sources, company records, and observation.
• C) executive knowledge, media, and marketing research.
• D) observation, secondary sources, and marketing research.
• E) company database, executive knowledge, and research.

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Definitions:

Marketing Concern

Issues or areas of interest specific to the marketing field, such as customer satisfaction, brand perception, or market segmentation.

Equipment-based Services

Services that primarily rely on machinery and equipment to deliver value to customers, such as laundry or car rental services.

Intangibility

A characteristic of services that implies they cannot be seen, touched, or made tangible in the same manner as physical products.

Inseparability

A characteristic of services indicating that they are often produced and consumed simultaneously and cannot be separated from their provider.