If PepsiCo and Coca-Cola Use Celebrities to Challenge the Taste

question 63

Multiple Choice

If PepsiCo and Coca-Cola use celebrities to challenge the taste of the other firm's cola,this is referred to as ____ positioning.

• A) direct
• B) focused
• C) head-to-head
• D) avoidance
• E) parallel

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Definitions:

Normal Value

A term used in international trade, referring to the price at which goods are sold in the domestic market of the exporting country.

Foreign Sovereign Immunities Act

U.S. legislation that sets limitations on lawsuits against foreign governments in the U.S. courts, defining the scope of sovereign immunity.

Immune

Having protection or resistance against a specific disease, condition, or legal liability.

Multinational Enterprise

A company that owns or controls production or service facilities in one or more countries other than its home country.