When Marketing Research Shows That a Group of People Does

question 62

Multiple Choice

When marketing research shows that a group of people does not desire a particular product,the people in that group

• A) are a market.
• B) do not have the ability to purchase the product.
• C) do not have the authority to purchase the product.
• D) are not a market for the product.
• E) are a market but will not purchase the product.

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Definitions:

Relationship outcomes

the possible results or endings of interactions between two or more parties.

Accommodation

A strategy in conflict resolution where one party yields to the wishes or demands of another to maintain harmony and avoid conflict.

Procedural issues

Concerns or matters regarding the methods, processes, or steps followed in carrying out actions or resolving conflicts.

Negotiator's goals

The objectives or outcomes a negotiator aims to achieve in a negotiation process.