Computer Software That Aids Marketing Managers in Decision Making by Helping

question 115

Multiple Choice

Computer software that aids marketing managers in decision making by helping them anticipate the effect of certain decisions is known as a

• A) database.
• B) marketing research system.
• C) marketing information system.
• D) marketing decision support system.
• E) single-source system.

---

Definitions:

Ethylene

A hydrocarbon gas (C2H4) that acts as a plant hormone, regulating a wide range of processes including fruit ripening and leaf senescence.

Jasmonic Acid

A plant hormone that plays a key role in stress responses, growth, and developmental processes, as well as in defense mechanisms against pathogens.

Prostaglandins

A group of lipid compounds that have diverse hormone-like effects in animals, including involvement in inflammation and pain management.

Cryptochrome

A class of flavoproteins that are sensitive to blue light and found in plants and animals, playing a role in the regulation of circadian rhythms.