When More Information Is Needed About a Problem and a Tentative

question 2

Multiple Choice

When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct ____ research.

• A) descriptive
• B) experimental
• C) exploratory
• D) analytical statistical
• E) conclusive

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Definitions:

Random Sampling

A method of selecting a sample from a statistical population in such a way that every possible sample has an equal chance of being chosen.

Convenience Sampling

A sampling technique where participants are selected based on their easy availability and proximity to the researcher.

Dependent Variable

In scientific research, the variable that is observed and measured for change, which is expected to be influenced by the independent variable.

Study Guide

A comprehensive resource designed to help students understand and review material for exams, typically summarizing key concepts and offering practice questions.