There Are Only Two Basic Strategies for Selecting Target Markets

question 177

True/False

There are only two basic strategies for selecting target markets: the undifferentiated targeting strategy and the concentrated targeting strategy.

---

Definitions:

Competitive Price Searchers

Businesses that operate in markets with many competitors and product differentiation, where they have to search for the optimal price to balance attracting customers and earning profits.

Barriers to Entry

Factors that prevent or hinder companies from entering a particular market, which can include high startup costs, strict regulations, and established competition.

Pure Monopoly

A market structure characterized by a single seller or producer dominating the entire market, facing no close substitutes for its product or service.

High Barriers to Entry

Obstacles that make it difficult for new competitors to enter an industry, such as high startup costs or strict regulations.