The Two Basic Types of Sampling That Marketing Researchers Use

question 93

Multiple Choice

The two basic types of sampling that marketing researchers use are

• A) random and nonrandom.
• B) probability and nonprobability.
• C) stratified and quota.
• D) even and odd.
• E) planned and spontaneous.

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Definitions:

Sierra Club

An environmental organization in the United States dedicated to promoting the conservation of the natural environment and influencing public policy decisions related to environmental issues.

Analytical Reports

Documents that provide detailed analysis on a subject or issue, often including statistics and recommendations for action.

Indirect Organizational Strategy

An approach where the main message or idea is presented after the provision of background information or the building up of context.

Summary

A concise recap of the main points of a more extensive document, presentation, or piece of text.