Which of the Following Basic Survey Methods Is the Least

question 144

Multiple Choice

Which of the following basic survey methods is the least expensive method if there is an adequate response rate?

• A) Mail surveys
• B) Online surveys
• C) Telephone surveys
• D) Personal interview surveys
• E) Focus groups

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Definitions:

Micromarketing

Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.

STP Strategy

A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).

Micromarketing Strategy

A marketing strategy that targets a small segment or niche market with highly tailored and specific products or services.

Undifferentiated Strategy

A marketing approach that targets the market as a whole rather than segmenting it into various groups.