There Is Some Concern That Marketing Research Has Been Used

question 13

Multiple Choice

There is some concern that marketing research has been used incorrectly by some firms. The major problem comes from ____ because the researcher wants to obtain favorable results.

• A) using an inappropriate sample
• B) bias and distortion
• C) trying to be objective about views and opinions
• D) using in-house research departments
• E) employing large research firms, such as Gallup

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Definitions:

Population Means

The average of a set of characteristics, quantities, or values for an entire population.

Numerator

The top part of a fraction which indicates how many parts of the whole are being considered.

Denominator

The denominator of a fraction, indicating the total count of equal segments that compose the entirety.

Degrees of Freedom

The number of independent values in a statistical calculation that can vary without violating any constraints.