Justin Franklin's Company Is Interested in Locating Areas Where the Average

question 25

Multiple Choice

Justin Franklin's company is interested in locating areas where the average income is high, the average age range is 25-35 years, and the lifestyles of the people involve extreme adventures and dangerous leisure activities. His company would most likely find possible markets through

• A)U.S. Census Bureau information.
• B)geographic segmentation variables.
• C)geodemographic segmentation.
• D)climate information.
• E)psychographic segmentation.

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Definitions:

Perceptions

The process of organizing, interpreting, and giving meaning to sensory information, leading to a subjective representation of reality.

Gestalt Psychology

The school of psychology that emphasizes that individuals perceive objects and patterns as whole units and that the perceived whole is more than the sum of its parts.

Describing Behavior

The process of detailing and explaining actions or reactions of individuals or groups in response to their environment or stimuli.

Predicting Behavior

The process of forecasting future actions or responses of individuals or systems based on observed patterns or data analysis.