The Four Fundamental Survey Methods Used to Obtain Data in Marketing

question 145

True/False

The four fundamental survey methods used to obtain data in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.

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Definitions:

Facebook Connect

A set of application programming interfaces (APIs) provided by Facebook that enable third-party websites to integrate with Facebook for authentication and social sharing features.

Instant Messaging

A form of real-time communication through text messages exchanged between users over the internet.

OpenPgP Encryption

A non-proprietary protocol for encrypting email communication using public-key cryptography for increased security.

Pretty Good Privacy

An encryption program that provides cryptographic privacy and authentication for data communication.