Which of the Following Is False with Regard to Customer

question 155

Multiple Choice

Which of the following is false with regard to customer lifetime value?

• A) It is a key measurement that forecasts a customer's lifetime economic contribution based on continued relationship marketing efforts.
• B) It can be calculated by taking the sum of the customer's present value contributions to profit margins over a specific timeframe.
• C) It includes not only an individual's propensity to engage in purchases but also his or her strong word-of-mouth communication about the firm's products.
• D) All customers have equal value to a firm.
• E) It is the only gauge that incorporates revenue,expense,and customer behavior and adopts a customer-centric approach.

---

Definitions:

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, aimed at standardizing practices across states to facilitate easier trade and commerce.

Breach

The violation or non-fulfillment of a legal obligation, contract, or duty, whether by omission or commission.

Implied Warranty

A legal assumption in commerce that ensures the goods sold meet certain quality and usability standards, even if not expressly stated in a contract.

Particular Purpose

Refers to a specific reason or intention for which something is used, often implicating that the product or service is suitable for that intended use.