A Market Orientation Is an Organization-Wide Effort That Includes All

question 173

Multiple Choice

A market orientation is an organization-wide effort that includes all of the following activities except

• A) researching customers' needs.
• B) focusing on the marketing department only.
• C) generating marketing intelligence for use in the organization.
• D) being responsive to customers' ever-changing wants and needs.
• E) disseminating marketing intelligence across departments within the organization.

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Definitions:

Book Value

The net value of a company's assets minus its liabilities, often used as a measure of the company's worth.

Equipment

Tangible property used in the operation of a business that is not intended for sale, including machinery, tools, and vehicles.

Consolidated Balance

A financial statement that combines the assets, liabilities, and equity of a parent company and its subsidiaries into one report.

Partial Equity Method

An accounting method used when an investing entity has significant influence but not full control over the investee, involving recording investments at cost and adjusting for the investor’s share of periodic net income or loss of the investee.